Target demographic are young and family-focused, ethnically diverse with significant purchasing power.

Study includes of 5 Interviews and 117 survey respondents.

Target users fall on the halal spectrum based on their needs, wants, thoughts, and priorities and the halal factor.

User pain points and goals in the early stages of the project help prioritize main goals.

Maximize business and user benefits, assess and analyze what is most impactful to the user and business, in a collaborative, disciplined way.

Reflects culturally and ethnically diverse user base

Custom illustrations help provide delightful visual cues support a variety of global cusines and appetites.

Participation increases through optimizing and motivating people’s feelings, making tasks a fun and engaging experience.

API interface provides a holistic view of problems with every potential use and edge cases.

Motion helps make UIs expressive and easy to use. Motion’s primary task is to help users navigate illustrating relationships between UI elements, prioritizing usability over expressibility.